A new milestone in the growth of social media has been reached this month, with the latest figures on doing business and marketing on Twitter.
There are now 140 British businesses paying to actively promote their products on Twitter.
However, their potential audience is huge: Twitter broke the 100m users barrier in September 2011, and has rocketed in the 8 months since to an incredible 140m users today.
This massive audience, combined with the still relatively modest business community fully utilising Twitter, underlines the vast unused potential of Twitter and other social media for internet marketing.
Twitter has been used for business networking since it became available in the UK 6 years ago, and some concrete numbers are now emerging to measure its potential for winning business.
Brighton entrepreneur Jonathan Markwell became Britain’s first Twitter user in 2006, using the medium to follow new business setups, and offer consultancy services to them. He now claims he can attribute £50,000 of work directly to contacts made on Twitter, and says it now plays a part in most of his business relationships.
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