Do you still have a black and white TV?
Of course not. They went out way back in the 70s!
Most of us have owned a few TVs since then, and today we’re watching one of the latest flatscreen high definition sets, and perhaps even thinking of a new TV to watch the Olympics!
In other words, technology moves on, and we invest to keep up with the best available today.
But what about your company’s image? Is it still looking a little black and white – as if it also got stuck back in the 1970s?
When we flit around the internet ‘window shopping’ on various websites, there is no greater turn-off than to find an unimaginative, colourless website that looks like an advert for The Land That Time Forgot.
It reminds me of that sinking feeling you get in the hairdressers or in the doctor’s waiting room, when you pick up a paper only to discover you are reading yesterday’s news.
As we’ve said before in this blog, a website is a journey, not a destination. Internet shoppers compare you to the competition, so you have to keep the ‘Wow!’ factor. You have to continually renew your site, and strive to dazzle your future customers by staying one step ahead of the competition.
The best example of this is the tale of the two businessmen out hunting for grizzly bears!
One takes aim at the bear, but his rifle jams. The second takes aim and fires – but misses. Hearing the shot, the grizzly flies into a rage, and begins to run towards the two hunters.
The first hunter sits down on a log, opens his backpack, takes out a pair of Reeboks, and calmly pulls them on.
The second hunter exclaims: ‘What’s with the runners? You’re never going to outrun a grizzly bear!’
The first hunter smiles, and says: ‘I don’t have to outrun the grizzly bear – I just have to outrun you.’
The moral of the story is: one step ahead is all it takes, to make sure you get the business!