When your company launches a world class website, it is like stepping on a train headed for growth, expansion and success.
You have invested in a website unique to you, developed and created by a superb team of graphic artists, writers and developers. Your new site is a portal through which current and future customers will judge your company, not just locally, but nationally and even globally.
The word ‘judge’ is the operative term here, because potential customers do not simply ‘look’ at a website in a passive way. Your website is the flag you fly to show the standards you represent. Visitors will judge your company by what they see, and they will compare you to the websites of your competitors.
This is great news! You have a golden opportunity to excel, to gain that crucial edge over the competition that will make you look ‘world class’ in comparison to others.
On the other hand, if you launch your website, but fail to have it managed and refreshed on an ongoing basis, then the opportunity will surely be lost.
Imagine hiring a top salesman for your company, giving him a top salary and an expensive company Mercedes, but then tying him to a desk job that prevents him from going out to find new customers! All his potential to grow your business is wasted. Well, a website is that ‘salesman’ – it has to be allowed to do its job, to continually attract interest through proper management, and constantly refreshed content and design.
A website is an organic entity, and you have to reinvent and renew it, in order to succeed. As the online beacon for your business, your web identity cannot be allowed to stagnate! Putting your site out there, and then just waiting around, won’t bring in the business.
Or to quote the old Chinese proverb: “He who stand on side of mountain, with open mouth, waiting for roast chicken to fly in – will have long wait.”